TABLE OF CONTENTS


We recommend setting global promos for all pages, to highlight a specific marketing push and your core revenue drivers.  This has the effect of creating marketing funnels, exposing new ticket buyers to deeper engagement options like donation and subscription.  Best of all, you can avoid manually copying and updating those calls to action on each page. 


Global Sidebar Promos - appear on all flex pages, calendar pages, and events 

From the left menu, click "Groundplan Theme Settings," then "Announcements" to set up your sidebar promos for all pages on your site. Set an image or video, teaser text, button text and button link for 2 promos that will display in a sidebar on all pages. 


Sidebar promos appear on pages and events with a single tab. Pages and events with two or more tabs don't show the sidebar. On a tabbed event with one tab, you can still choose to hide the sidebar.


Customized Promos - for Specific Pages or Events

In a specific page, you can override these global promos by adding content to the "Promos" box below your other page content. 

The "News" page does not have an option to set specific promos. It will display the global promos. 


Note: In Groundplan Theme, promos do NOT appear on tabbed pages.


Global Event Footer - for all Events


For offers, accessibility information, and policies every ticket buyer should see, add a Global Event Footer, which supports all content blocks. The footer appears below the event's tabs and above the site footer on every event page. Full-width promos and promo grids work well here.


Add a Global Event Footer under Groundplan Theme Settings >> Events >> Global Event Footer.


To disable the Global Event Footer on a specific event, Edit the Event, then Toggle Event Layout Settings >> Hide Global Event Footer on this Event.


Event List Promos - appear in lists of events

Event List promos are full width promos that appear in lists of events - they can be useful to promote content like memberships, subscription offers, or planning tools & resources.


From the left menu, select "Groundplan Theme Settings" then "Event Settings", find the "Event List Promos" section and click "Add Promo".  If you want to add Event Lists Promos for only specific Seasons, Series, or Genres, you can edit that category and add an Event List Promo to override default Event List Promos.

Event List Promo text appears over the background image. You can use the "Adjust Background Image Contrast" settings to make your image lighter or darker. We also recommend using our Photoshop Templates – available in your personalized documentation in the Help Menu - to position your image against overlaid text.

Event List Promos appear in the 3rd, 6th, and 9th positions in an event list.