There's often a desire to link to a print layout in PDF format from a page to provide additional details or a print-like experience to your patrons  This can lead to poor non-compliant digital practices, however. There's several things you want to consider when embedding content as a PDF on your site.

ADA Accessibility

Many screen readers and assistive devices can't read PDF content.  To be ADA compliant, PDFs should be a supplementary experience of the same content that appears on the page itself.  This is particularly important with any products, tickets, or educational programs that you sell.  If a user cannot access the purchase flow of a product because it's only available in a PDF, this is not ADA compliant and can lead to litigation because you haven't allowed certain audience members to access your programming.  We recommend that any critical content be duplicated in a page of your website and then supplemented with a PDF download for users that want to save or print information for later.

For more on ADA Best Practices, see this article.


Typically you'll want to set up a button or promo for your PDF link to make a clear click action for the user rather than a text link.  This helps the download be easier to find and a clearer call to action, and also provides some ADA compliance benefits in that it clearly titles the content.


  1. Go to Media >> Add New
  2. Drag your PDF into the square to upload it.
  3. After uploading, click "Edit" 
  4. In the top right corner, select the File URL and copy it to your clipboard.
  5. Edit your page.
  6. Paste your link and replace the link in the following button code with the PDF URL:
    [button label='Download PDF' link='' color='primary']
  7. Save your page.

    Typically you'll want the download button to be at the bottom of a page that supplements the PDF information - this makes downloading the PDF an optional method of saving the information for users who prefer it.