- Google Analytics
- Google Tag Manager
- Campaign URL builder
- Google Analytics Academy Beginner Course
- Google Webmasters / Search Console – Add the property “yourdomain.org” and authenticate ownership using Google Analytics. If that doesn’t work, let us know and we can help you get access.
- Set up Facebook Ad Tracking in Google Tag Manager – This will allow you to specifically evaluate Facebook Ads and Boosts to see their impact.
Google Campaign URL Builder
In order to track where traffic is coming from (for example to a Subscribe or Donate Page) use this tool to create links that track campaign sources and different campaign content: https://ga-dev-tools.appspot.com/campaign-url-builder/
You can also create a short URL (for example, for a print ad), that links to a longer tracking URL created using the tool above. Learn more about using redirects to create a short URL.
Detailed use cases from our friends at Orbit Media: https://www.orbitmedia.com/blog/google-analytics-url-builder/