Google Analytics Reporting

Measuring Revenue
How much did each event make us? Conversions > Ecommerce > Overview  Tracks conversion on specific events (products). Click on event title to learn...
Sun, Apr 19, 2020 at 4:51 PM
Measuring Campaign Performance
Evaluate a channel Acquisition >> Campaigns >> All campaigns  Look at various campaigns (email, vanity domians, etc) Change dashboard vie...
Sun, Apr 19, 2020 at 4:49 PM
Measuring Traffic
What are our biggest drivers of site traffic? Acquisition > All traffic > Source medium  Sort revenue by greatest.  What keywords are people sea...
Sun, Apr 19, 2020 at 4:50 PM
Measuring your Audience
How does my traffic compare to typical orgs in my industry in my area?  Audience - Benchmarking - Channels What can we learn about the behavior of impo...
Sun, Apr 19, 2020 at 4:56 PM
Reference Links
Google Analytics Google Tag Manager Campaign URL builder Google Analytics Academy Beginner Course Google Webmasters / Search Console – Add the propert...
Sun, Apr 19, 2020 at 1:03 PM