Evaluate a channel
Acquisition >> Campaigns >> All campaigns
Look at various campaigns (email, vanity domians, etc)
Change dashboard view by Primary Dimension
Source = channel type, vendor
Medium = type of ad
Add Secondary Dimension >> search for “Page”
Landing Page - first page they visit from ad link
Exit page - last page they visited during session
Metrics to look at: Bounce Rate, Avg session duration
When should we send email newsletters?
- Home >> Time of Day Report
- Or Custom Report >> Flat Table >> Day of Week + Hour >> Name Dimension with additional metrics or filters.
How are our Facebook ads doing? Are our Facebook Boosts working?
Acquisition >> Social >> Overview or Acquisition >> All Traffic >> Referrals
then look at Social Organic vs Social paid
- m.facebook.com - mobile
- l.facebook.com - live
- facebook.com - desktop
Set Secondary Dimension >> Landing Page to see where they go on the site (organic and paid traffic).
To split organic/paid traffic - go to Acquisition >> All Traffic >> Source/Medium
- Can be tracked more effectively by adding Google URL variables in the shared link in the Facebook Ad, or tracked through Facebook Page Reporting.
How are Emma campaigns doing?
Acquisition > Campaigns > All Campaigns (need to input Emma campaigns manually)
Click Revenue to sort by most revenue.
Also look at conversion rate.
How are Google Ads campaigns doing?
Acquisition > Google Ads > Campaigns
Or Acquisition - all traffic - source medium, then look at Paid vs organic.