How does my traffic compare to typical orgs in my industry in my area?
Audience - Benchmarking - Channels
What can we learn about the behavior of important types of website users?
- All users = everyone (and bot!) who visited the website
- Converters = people who bought tickets
- Returning users = more loyal customers who spend more time with you
What cities are our users in?
Audience > Geo > Location
Set Primary Destination = city
Geo = Language
What are the demographics of our audience?
Audience > Demographics > Age
Sessions = engagement
What else is our audience interested in?
Audience >> Interests >> Affinity Categories
Add Converters audience segment to track anyone who's spent money.
Result of 0 = data privacy rules mean we can't collect this data on this segment.
What revenue % is from a particular segment?
Audience > Demographics > Overview > +Add Segment
E-commerce Converters Segment has been created
Build Audience from Segment for Remarketing